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innovation

Apple’s Plans To Revive Its Innovative Image

In recent months, Apple has faced mounting criticism that it is no longer an innovative brand, and just last week the company was forced to cut orders of its plastic-encased iPhone 5C due to lack of demand.

Nostalgic Scientists Rediscover Polio Vaccine

NEW YORK—A half century after Jonas Salk first devised a vaccine for polio, nostalgic researchers at NYU Medical Center rediscovered the “classic” inoculation late Tuesday night, recreating the immunization treatment from a monkey kidney...

McDonald's Unveils New Senior Citizen PlayPlace

OAK BROOK, IL—In an effort to accommodate an aging customer base and make the McDonald's experience "super fun for seniors 65 to 95," the fast-food chain unveiled its new Senior Citizen PlayPlaces Wednesday.

Britain To Chart Happiness

Beginning in the spring of 2011, the government of the United Kingdom will conduct regular surveys of the happiness and well-being of its citizens. Here are some of the variables that will be measured.

Amazing New Hyperbolic Chamber Greatest Invention In The History Of Mankind Ever

OAK RIDGE, TN—After six grueling years of Herculean research, scientists at the Oak Ridge National Laboratory pronounced EHC-1 Alpha, the new hyperbolic chamber, "an unquestionably, undeniably, fantastically revolutionary milestone in the history of science, mankind, and the universe, all of which it will undoubtedly change forever."

Long-Lost Jules Verne Short Story 'The Camera-Phone' Found

AMIENS, FRANCE—Literary scholars announced Monday that they have unearthed a 33-page handwritten manuscript of "The Camera-Phone," a short story believed to have been written in 1874 by French novelist Jules Verne, the man often considered to be the originator of modern science fiction.

Helvetica Bold Oblique Sweeps Fontys

LOS ANGELES—Helvetica Bold Oblique was the big winner at Tuesday's 73rd Annual Fonty Awards, taking home 11 statues, including those for Best Sans Serif and the highly coveted 2001 Best Font prize.

Product Awareness Increased With 'Advertisement'

PHILADELPHIA–Ushering in a new era of informed consumer purchasing, GlaxoSmithKline Monday unveiled an "advertisement," a paid announcement designed to educate the public on which products will best serve its needs.
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How To Invent A Popular Product

  • Ask yourself the ultimate question of any good inventor: Can you picture it on the clearance shelf at Brookstone?

  • Shout “I’ve got it!” seven to eight times per day and see where that leads you.

  • Test that your prototype is safe for consumer use by leaving it in a room with an unattended dunce and recording the results.

  • Before spending $130 on a patent, gather some honest feedback by posting your blueprints to social media.

  • If your product is not an instant success, don’t give up. Go back to the drawing board and figure out how to incorporate more cheese.

  • The next great innovation is waiting for you at the gas pump. Check out BP’s personality pumps here.

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