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Corporation Wants Media Company Making Branded Entertainment To Just Have Fun With It

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Defunct 4-Year-Old Sports Blog Still Lurking On Internet

FORT COLLINS, CO—Noting that the site devoted to the Colorado Rockies and their minor league affiliates had long ceased being updated without any explanation, sources confirmed Friday that local man Ben Gutowski’s defunct four-year-old sports blog, “The Rockies Report,” was still quietly lurking on the internet.

‘SportsCenter’ Co-Anchors Clearly Dating

BRISTOL, CT—Saying that the pair could barely take their eyes off one another throughout the hour-long sports news program, ESPN viewers told reporters Friday that it is increasingly clear SportsCenter anchors John Anderson and Matt Barrie are currently dating.

Media Scandals Over The Years

News anchor Brian Williams was mired in scandal this week after admitting that he had lied for years about being in a helicopter that was hit by enemy fire while covering the Iraq War in 2003.

Study: 83% Of Web Content Unfit For Human Consumption

GAINESVILLE, FL—Warning about the dangers of prolonged exposure to toxic text, graphics, and videos, a study released Thursday by the University of Florida found that 83 percent of web content is wholly unfit for human consumption.

Media Stumped On How To Handle Missing Mixed-Race Woman

WASHINGTON—Struggling to find an appropriate response to a delicate situation, members of the American news media admitted Tuesday that they remained stumped on how exactly to handle the case of missing mixed-race woman Alison Johnston.
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Corporation Wants Media Company Making Branded Entertainment To Just Have Fun With It

LOS ANGELES—Saying they wanted the editorial staff at online media company Insightable to be creative and really play around with it, representatives from Suncoast Snackfoods reportedly emphasized Monday that, when creating the corporation’s new branded entertainment, the digital publisher should just have fun with the whole thing. “We love your brand and everything that it produces, so we just want you to have a good time with this and come up with something that gets you excited,” said Suncoast advertising manager Steve Reynolds, assuring Insightable staffers that as long as they were happy with the concept they put together for a series of sponsored 90-second videos, his corporation would be happy, too. “Coming up with great, engaging ideas is what you do best, so we are just so thrilled to see what kind of exciting content you can create for our brand. If it’s something that you like and would share with your friends, it’ll be perfect for us.” At press time, Suncoast had rejected all 10 ideas submitted for their approval, returned them with heavy markups, and demanded that the next round of proposals all prominently feature the phrase “Sharp’n’Zesty Nacho Dippers.”

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