00:00:00.000,00:00:03.000 Captions by www.SubPLY.com . . . . . . . . . . . . . 00:00:07.030,00:00:09.480 If you have a daughter, it's likely you're familiar with Bratz, 00:00:10.110,00:00:12.410 the must have doll for the under 10 set. 00:00:13.010,00:00:14.250 But could these toys be promoting 00:00:14.450,00:00:16.990 an unhealthy body image among young girls, 00:00:17.380,00:00:19.520 due to their unrealistically large heads? 00:00:20.590,00:00:23.330 Here is Gene Ann Horton to take us beyond the facts. 00:00:24.240,00:00:26.960 Beyond the Facts 00:00:31.530,00:00:33.800 Since they were launched in 2001, Bratz dolls 00:00:34.000,00:00:35.770 have been flying off the shelves. 00:00:36.440,00:00:37.640 They're fun, they're fashionable 00:00:38.070,00:00:39.570 and their heads are enormous. 00:00:41.240,00:00:44.160 According to gender quality advocate, Melissa Waters, 00:00:44.610,00:00:46.480 even though these dolls can't talk, 00:00:46.880,00:00:49.690 they are sending young girls a message about their bodies. 00:00:50.480,00:00:53.630 What girls are taking away from this, is that in order to be beautiful, 00:00:53.950,00:00:55.570 you need to have a head that is twice the size 00:00:55.860,00:00:56.960 of your torso. 00:00:57.160,00:01:00.760 Melissa isn't alone in her concerns. Evan Grey gave her daughter, 00:01:01.260,00:01:04.260 Shayla, her first Bratz for Christmas last year. 00:01:05.100,00:01:06.840 Now she wishes she hadn't. 00:01:07.500,00:01:10.240 I want to be a good parent, I want her to feel good 00:01:10.640,00:01:13.540 about herself, about her head. I mean, we all want to be 00:01:13.740,00:01:16.440 the woman with the head out to here, 00:01:16.710,00:01:18.950 but at some point you have to say 00:01:19.150,00:01:20.310 that you're ok with your little head, 00:01:20.710,00:01:22.850 and be ok with having a nose. 00:01:23.590,00:01:27.050 Shayla says nearly everyone her age owns a Bratz doll. 00:01:28.190,00:01:30.190 So Shayla, tell me, what do you and your friends 00:01:30.590,00:01:32.930 like about Bratz dolls? -Well, we think 00:01:33.390,00:01:36.090 that they have really cool clothes and that they are pretty. 00:01:37.130,00:01:39.230 And do you think you're as pretty as them? 00:01:40.930,00:01:43.930 No, I don't. Because I have a really small head. 00:01:45.210,00:01:47.310 The Bratz are depicted as having fun lives. 00:01:47.710,00:01:50.910 Shopping, dancing and playing sports. But what isn't shown 00:01:51.550,00:01:54.120 is how difficult it would be to do any of those things 00:01:54.550,00:01:55.620 with an enormous cranium. 00:01:56.320,00:01:57.770 If you make a Bratz doll human height, 00:01:58.220,00:02:00.090 the circumference of her skull will be five and a half feet. 00:02:00.750,00:02:02.050 She wouldn't be able to lift her head 00:02:02.250,00:02:03.950 and the sheer weight of it would crush her spine, 00:02:04.830,00:02:07.930 rendering this so-called "cool girl" bedridden for life. 00:02:08.530,00:02:10.030 Waters' organization is spreading their message 00:02:10.430,00:02:13.300 through school programs and in a national ad campaign. 00:02:14.130,00:02:16.630 Their goal is to reach pre-teen girls now, 00:02:17.330,00:02:19.740 and avoid dangerous consequences later. 00:02:20.810,00:02:23.680 We really have to teach girls that any size head is beautiful. 00:02:24.670,00:02:26.620 Otherwise they're going to be in a plastic surgeon's office 00:02:27.010,00:02:30.180 at 23, asking for cranial implants or collagen injections 00:02:30.620,00:02:31.490 in their scalps. 00:02:31.880,00:02:34.320 Regardless of Waters' warning, the demand for Bratz dolls 00:02:34.750,00:02:37.760 continues to grow, along with parents' concerns. 00:02:38.390,00:02:42.440 I've actually seen Shayla trying things. Just the other day 00:02:42.930,00:02:46.470 I saw her hitting herself in the face with a book 00:02:47.700,00:02:50.510 to try to get her head to swell. Am I going to walk 00:02:50.710,00:02:52.840 into her room and find her with a hammer 00:02:53.240,00:02:54.870 to her head? I just don't know any more. 00:02:55.980,00:02:57.780 A doll shouldn't make a girl feel bad about herself. 00:02:58.810,00:03:01.880 But for millions of girls like Shayla, that message 00:03:02.080,00:03:03.390 isn't getting through. 00:03:04.050,00:03:07.020 From Beyond the facts, I'm Gene Ann Horton. 00:03:07.620,00:03:10.360 Thank you, Gene Ann, for that. Sad, how our society is so focused 00:03:10.720,00:03:14.060 on the size of women's heads. In Business news, 00:03:14.460,00:03:17.530 Lexus is recalling their top of the line LS 460 00:03:17.980,00:03:20.430 saying the car's air bags could deploy mid blow job. 00:03:23.200,00:03:26.740 Obama to keep Bush on as national scapegoat