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Denmark
The National Tourism Board
unveiled a new
20 million Euro promotional
campaign this week,
directed by Denmark's
most beloved filmmaker,
Lars Von Trier.
Mr. Von Trier's ability to work
with such disparate Danish themes
such as rape, incest,
and the inherently evil nature of society
make him a national treasure.
The first exciting television ad,
which was filmed
entirely on camera phones
using only natural light
and actors who were kept in
sensory-deprivation chambers
for sixteen days prior to shooting,
will begin airing across
Europe later this week.
Here's a sneak peek.
Jorn!
Jorn!
Mother.
Come explore
Denmark's outdoors.
But the Tourism Board expects
the ads to pay off hugely
by attracting young
urban professionals,
who are the most in need
of having their egos shattered.
The hip new ad,
called "Nightlife,"
will air on MTV Europe tomorrow.
It was at this very spot
where I was first raped.
It was I who raped you.
Youthful Denmark.
Von Trier is also playing up
Denmark's enchanting romantic side,
touting it as the perfect place
to begin a doomed love affair.
Fall in love in Denmark.
The ads took over
one year to complete
due to Von Trier's decision
to wire his own jaw shut
and communicate
with the cast and crew
in a form of sign language
he created himself.
Moving on,
will the world ever threaten
our dominance
in indoor handball?
Still ahead:
FDA recalls grenades accidentally
approved for human consumption.
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