BEAVERTON, OR—In its latest niche-marketing coup, the Nike Corporation on Monday unveiled the Nike Bog-Ramper, a light, durable sneaker designed for the newly fabricated sport of bog-ramping. "Nike is the first footwear company to introduce a shoe specially engineered to meet the exacting demands of the competitive bog-ramper," said Nike CEO Phil Knight, introducing the $130 shoe at the company's headquarters. "Whatever bog-ramping is, and wherever and by whom it is done, don't even think about trying it without your Nikes." Knight added that the shoes are also suitable for street wear.
We may earn a commission from links on this page.