Apple Buys Beats Electronics For $3 Billion

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Apple announced this week they will pay $3 billion to buy music brand Beats Electronics, the maker of the popular Beats by Dre premium headphones, bringing co-founders Dr. Dre and Jimmy Iovine onto their executive team. What do you think?

“Just when you thought Apple couldn’t get any more street.”

Gerald Havermeyer • Systems Analyst

“I knew these headphones were going to be hugely successful when I heard about that kid who got murdered for his pair.”

Margaret Joff • Packing Specialist


“Steve Jobs would’ve gotten all of N.W.A.”

Bill Koerner • Textbook Pricer