CEO Unveils Bold New Plan To Undo Damage From Last Year’s Bold New Plan

Paradigm Marketing CEO Paul Dannon addresses his staff in their New York office.

NEW YORK—Saying it would mark a significant change in the company’s direction, Paradigm Marketing CEO Paul Dannon announced Monday a bold new plan that was evidently intended to undo the havoc caused by last year’s bold new plan. “It’s time to make some major shifts in how we do things [in reaction to the disastrous major shifts I implemented last year],” said Dannon of the sweeping new initiative that amounted to a point-by-point retraction of his sweeping initiative from almost exactly one year ago. “We’re all going to have to accept some changes [to salvage the resources wasted due to my last disastrous strategic move], but I’m confident this is going to be an important step [backward] for the company. And, who knows, maybe we’ll even have [no] fun [whatsoever] in the process.” At press time, Dannon was laying off several employees whose salaries amounted to the bonus he had received last year.

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