ATLANTA—The Coca-Cola Corporation held a press conference yesterday to announce that its soft drinks will soon be available exclusively in 30-liter plastic bottles. According to company spokespeople, Coke's decision to sell its product in what many consider to be overly large containers is not based on a specific study or survey of consumer demands, but rather on the company's desire to make a resounding display of its corporate might.
Several major soft-drink companies attempted to improve on the standard two-liter size bottle by introducing a three-liter size in 1985, but the new size failed because of difficulties with storage and carbonation loss.
"The three-liter didn't fail because it was too big, but because it was not big enough," Coca-Cola CEO Vic Hertner said. "With our new 30-liter size, that won't be a problem. Two liters is nothing. I could urinate two liters for you right now. But 30 liters? That's untouchable."
The new plastic bottle is nearly four feet tall, and weighs 274 pounds when filled with Coke. In development tests, it took an average of three men to lift the new bottle. The product will fit in an average refrigerator, but only when all other products and shelving have been removed. Most inconvenient of all, the new Coke will go flat if not drunk within 17 minutes, even if it is promptly recapped. The Coca-Cola Corporation does not see these factors as drawbacks.
"By requiring three men to lift the bottle, our new product will encourage a sense of community," Hertner said. "The popular image of the lonely soda drinker wasting his life away in solitude will no longer be relevant, because anyone wanting to drink the new Coke will need two buddies to get the soda home, and at least 10 buddies to drink it all. The quick loss of carbonation might lead to tiny problems, but what are people going to do? Stop drinking Coke? I think not."
Sociologists see Coke's plan to manufacture the 30-liter bottle as the logical next step. "It makes sense," Stanford Professor Edmund Tillerton said. "Americans like big things. Big sky, big cars, big stereo speakers, big dicks and big TV sets. It would follow that we would like big bottles of Coke. We like things to be larger than life, and that's what the new Coke size is."
Coke stressed that the new 30-liter bottle would not be merely a new size option, but will soon be the only size option. "We're phasing out the smaller cans and bottles, as well as two-liter sizes," Hertner said. "We're confident that people will take to the new 30-liter size. Besides, they won't have a choice. We own Minute Maid as well. Soon, all orange juice will only be available in 30-liter sizes. Fruitopia as well. We will buy controlling stock in every beverage company and force them to follow suit. We are very confident. Did I mention that we own a small nation? If the people of this country don't like the newly sized product, we'll simply declare war. We will bury you."
Consumers are eager to sample the new size. "I like Coke a lot, so it would follow that I would like a lot of Coke," Linda Jillerman of Cincinnati said. "For the last 13 years, I've been working on a mechanism to funnel Coke into larger containers. I had to quit my job to do this, but it was worth it. Now, with the new size, Coke does all the work! I'll be able to get my old job back!"
The new size is ready for the public, and the public is ready for it. After considering "Coka-Munga" and "The Shitload," executives settled on "Family Size" as the product's official name.
An extensive promotional campaign for the new size is also in the works. The Coca-Cola company is considering exhuming the corpse of wrestling legend Andre The Giant for use as the product's spokesman. If Andre is chosen, Coca-Cola will reanimate him in the same laboratories where the Coca-Cola head executives were cloned. "Ve velcome zees challenge," head scientist Günther Brauerhauer said.