Cryptic Long John Silver’s Campaign Just Says ‘You Are The Bait Now’

Illustration for article titled Cryptic Long John Silver’s Campaign Just Says ‘You Are The Bait Now’

LOUISVILLE, KY—Baffling fast food consumers nationwide by implicating the diners themselves in some unknown but vaguely fishery-related practice, seafood chain Long John Silver’s launched a new nationwide ad campaign Tuesday featuring the cryptic tagline “You Are The Bait Now.” “I’ve seen a commercial that was nothing more than a tracking shot of a guy walking down a dark alleyway with no context whatsoever. I don’t know what they were going for, but they certainly didn’t mention any seafood,” said local computer technician Megan Berger, who also recalled seeing a billboard of a woman sitting alone in a dimly lit restaurant, light gleaming dully from her moist and hooded eyes. “I figured they’d eventually offer me a deal on a fish combo or something, but it just faded to black while a menacing voice-over said ‘while supplies last.’” Representatives from Long John Silver’s have thus far declined to comment when asked about the ads or the ingredients of their new hand-battered three-piece family.