Buzz the Bee, longtime mascot of Honey Nut Cheerios, has been removed from the box to raise awareness of the world’s sharply declining bee population. What do you think?


“You always hear stories of these mass bee die-offs, but you never think it’s going to happen to a bee you know.”

Dean McKinney • Checkbook Designer

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“Luckily the message about our fragile biome is getting to people who don’t have time to cook a decent breakfast.”

Philip Revell • Prison Custodian

“This is just like when the Cookie Crisp Cookie Crook went away to teach us about criminal sentencing reform.”

Fatima Jorgensen • Denim Tinter