MCLEAN, VA—Explaining that the "nominal surcharge" helps the company provide the optimal in-room experience to its guests, the Hilton Worldwide hospitality chain announced Wednesday its plan to charge hotel patrons for looking at items in their rooms' minibars. “We are always innovating new ways we can make your stay more enjoyable, and in addition to our typical amenities, guests at any Hilton affiliate can now gaze at a wide array of food and drink options for a minimal fee,” said spokesperson Lydia Fischer, explaining that the company's recently installed mini-fridges are fully equipped with retinal scanners and microchips to determine which snacks or alcoholic beverages are being looked at, and for how long, and then tabulate the collected data into a per-night additional cost. “Our customers asked for increased offerings, and we listened. Now there are dozens of products, from wine, to soft drinks, to chocolates and savory options, that guests can stare at as long as they like, with the understanding that extended gaping will be charged accordingly. It’s just one of the ways we show our appreciation.” Fischer added that the cost will show up on a patron's bill alongside the hotel's one-time $19 charge for maintaining its complimentary Wi-Fi network.