Illustration for article titled How Apple Plans To Rebound From Apple Watch Flop

With sales of the Apple Watch reportedly down 90 percent since its initial release, Apple is suffering in the wearables market and faces a lack of enthusiasm about its latest product. Here are some ways Apple can improve the watch and prevent the company from falling into a slump:

  • Renew enthusiasm and anticipation for watch by allowing consumers to pre-order device from website again
  • Destigmatize the cost of Apple Watch by introducing a line of assorted cables, phone cases, and other items at the $10,000-and-above level
  • Aim for a demographic with larger emotional voids that can be filled with technology products
  • Recast public perception of Apple Watch as $349 investment in the future of Shenzhen
  • Eschew image of decadence and self-indulgence by releasing all models with tawdry burlap wristbands
  • Find some way to leverage position as world’s largest, most successful corporation, if possible
  • Invest millions in R&D and organize hundreds of focus groups, then release one in red
  • Generally avoid reinventing those products you previously promised to render obsolete

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