With the growing popularity of “fast fashion,” or designs that move quickly from the runway to retail chains, many wonder how their favorite styles first arise. The Onion breaks down the process step by step:


STEP 1

Fashion houses worldwide consult Old Farmer’s Almanac for its seasonal predictions of upcoming styles

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STEP 2

H&M’s top design team tapped to conceptualize version of $39,000 outfit that costs $14.99

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STEP 3

Pants reimagined


STEP 4

Finalized mass-market product left to mature in underground oaken casks for 12 to 15 years

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STEP 5

Malaysian 7-year-old handed sewing pattern


STEP 6

Exhaustive search for model who can wear culottes with a soulful, contemplative air

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STEP 7

Kelly becomes unwitting fashion martyr by wearing bold new style to school a full three months before anyone else

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STEP 8

Americans seeking a unique expression of their individuality pour into J.C. Penney

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STEP 9

Only XXXLs left

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