How Theaters Are Trying To Win Back Moviegoers

Illustration for article titled How Theaters Are Trying To Win Back Moviegoers

The number of Americans who went to the movies hit a 20-year low in 2014, leaving theaters scrambling to find ways to incentivize the public to see new releases on the big screen rather than watch films at home or on the internet. Here are some methods theaters are using to win back audiences and increase box office sales:

  • Making each seat its own row to avoid inconvenience of shuffling past others
  • Replicating at-home viewing experience by having movie pause to buffer at peak times of night
  • Using real butter on seat cushion stains and floor residue
  • Ceasing illegal detainment of those caught stealing 3D glasses
  • No longer screening movies in terrifying surround sound
  • Street Fighter IV machine in lobby
  • Removing couple writhing all over each other in third row
  • Limited-time offer by Lincoln High junior Brad Kleinman to get nation in for free if they come by while he’s on shift