STEP 1: Find a simple thing to make more complicated.


STEP 2: Spend $1.4 million and 18 weeks designing a logo of a green lowercase “y.”

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STEP 3: Gain users’ trust by making the sign-in process as byzantine and hellish as possible.


STEP 4: Establish positive brand recognition by sponsoring the next session of Congress.

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STEP 5: When you release your app, keep in mind you won’t make millions immediately, but you will pretty soon.


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