LAS VEGAS—In a powerful testament to the role television advertising still plays in driving national polls, increased airtime of commercials for tobacco cessation aid Chantix led to celebrity spokesperson Ray Liotta qualifying for Wednesday night’s Democratic Debate. “Chantix has made some especially aggressive ad purchases in recent months that helped spread the word about Ray Liotta and his struggle to find a stop-smoking aid that works for him,” said polling expert Kevin Michaels, stressing that the extensive television ad campaign familiarized Americans with Liotta as a “father, actor, and ex-smoker” and directly led to the polling surge that secured his place on the debate stage. “What these ads have done for key sections of the electorate is not only boost awareness of Liotta, but also expose voters to his difficulties to quit cold turkey before eventually finding a way to overcome his urge to smoke with Chantix. It’s a message of hope that’s clearly resonating with voters.” At press time, experts suggested the strategy may have backfired after Amy Klobuchar hammered Liotta for pushing a product that can cause changes in behavior, depressed mood, and nausea.
We may earn a commission from links on this page.
Supreme Court: ‘We Wear Gold Crowns Now’