KFC, Midas Team Up For Much-Anticipated Crossover Meal

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LOUISVILLE, KY—Saying the new product brings together the best that two of America’s most trusted brands have to offer, fast food giant KFC and automotive service chain Midas introduced their long-awaited crossover meal, the Road Bucket, this week. “Our bold new Road Bucket is exactly what KFC and Midas fans have been waiting for, with 10 pieces of chicken, your choice of two sides, and four biscuits served on a corrosion-resistant aluminized steel muffler, all for the special low price of $19.99,” said KFC marketing director Mike Wesley, who described the exhaust-system-based meal deal as a natural extension for both companies, explaining that Midas’ expert vehicle repair and KFC’s Southern-inspired fare are both synonymous with quality, affordability, and convenience. “Or customers can upgrade to the Colonel’s Highway Bucket for an additional $10, which includes twice the food served in an all-season radial tire, plus a 64-ounce coolant reservoir of Pepsi.” The Midas tie-in reportedly comes one year after KFC teamed up with Aquafresh on a short-lived line of Original Recipe and Extra Crispy toothpaste.