After being targeted by consumer advocacy groups and losing customers to healthier foods, Kraft Foods Group said it will remove the iconic bright orange artificial coloring from its mac and cheese product and replace it with colors derived from natural sources like paprika, annatto, and turmeric. What do you think?


“Probably for the best. My doctor’s been telling me to lay off powdered cheese-like substances lately.”

Jason Nichols • Bench Wiper

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“Thankfully, there’s still plenty of other places to get my recommended daily dose of Yellow 5.”

Kenneth Tan • Linen Shirt Designer

“Okay, as long as they don’t try to be fancy and use real cheese.”

Jessica Mayer • Unemployed

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