BAKERSFIELD, CA—According to sources at tile manufacturer BuilderPro, engineer Gary Sadler spent an entire two-hour meeting with his company's marketing department politely nodding his head. "Sure, sounds good" said the nodding Sadler after being talked at for 120 minutes straight about uniques, social strategies, clickability, ROI, earned media, native advertising, big data, KPI, content marketing, impressions, viral videos, affiliates, super affiliates, A/B testing, and engagement." Thanks, guys." Following the conclusion of the marketing meeting, Sadler went back to doing actual work.

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