Mattel Introduces Entrepreneur Barbie

Toymaker Mattel has unveiled its upcoming “Entrepreneur Barbie” doll, which comes equipped with a smartphone and LinkedIn account and was created under a partnership with eight real female entrepreneurs the company calls Chief Inspiration Officers. What do you think?

“Nice to see being a corporate monster has become gender-neutral.”

Megan Genovese • Museum Curator


“Accessorizing Barbie with a smartphone is the kind of innovative thinking that could only come from collaborating with eight real-life entrepreneurs.”

Phil Nelson • Office Printer Installer

“What’s the point? I’m just gonna strip her naked and make her fight Donatello anyway.”

Bob Hankey • Unemployed