Mattel Preempts Backlash Over Gender-Neutral Doll With Release Of New ‘Covered In Genitals’ Barbie

EL SEGUNDO, CA—Following the debut of the inclusive “Creatable World” line of toys, Mattel attempted to preempt backlash over their gender-neutral dolls Thursday by releasing the highly anticipated “Covered In Genitals” Barbie. “In the spirit of inclusivity, we thought it was important to give parents concerned about a non-gendered doll an alternative option that is very, very gendered,” said Mattel CEO Ynon Kreiz, showcasing to shareholders slides of a classic Barbie figure covered from head to toe with dozens of realistic penises and vulvas, all arranged in a seemingly random pattern across the doll’s body. “We wanted to emphasize the idea of body diversity to kids, so the genitals come in a variety of shapes and sizes. Plus, the penises and vulvas are in a number of different states of arousal. At the end of the day, we hope the toy can provide parents with the peace of mind granted by a doll that is completely unambiguous about having tons of reproductive organs.” At press time, Mattel confirmed that “Covered In Genitals” Barbie would be just the first in the new “Hyper-Gendered” series, with “Nothing But Nether Regions” Skipper and “Anus-Riddled” Ken set to debut in the fall of 2020.

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