McDonald’s has reintroduced its iconic Hamburgler character as a slickly dressed dad who moved to the suburbs to raise his family but is now tempted back into a life of crime after being reminded about McDonald’s hamburgers, a new identity that some internet users have said is sexy. What do you think?


“McDonald’s is wise to play into millennials’ insatiable appetite for elaborate corporate mascot backstories.”

Brian Ansley • Grassroots Organizer

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“There’s nothing ‘sexy’ about recidivism.”

Michael Zavala • Linen Dyer

“But he still represents pure evil, right?”

Pamela Look • Bartending Instructor