McDonald’s Testing Customizable Burgers To Compete With Chipotle

We may earn a commission from links on this page.

In order to compete with the increasingly popular Chipotle, which allows customers to select fresh ingredients for meals, McDonald’s is reportedly testing out a 100 percent customizable burger option that enables customers to choose their bread, cheese, toppings, and sauces. What do you think?

“This could work against them, admitting that the Big Mac might not be the perfect hamburger.”

Harry Toth • Storyboard Artist

“Whatever happened to walking into a fast food restaurant, shouting a number, and eating whatever you were given?”

Ben Gardner • Amateur Golfer


“Stories like this really make you appreciate how hard corporations work to make us happy.”

Sally Evans-Johnson • Poster Maker