McDonald’s Unveils New Slogan: Lovin’ Beats Hatin’

After losing popularity with millennial consumers who are increasingly choosing Chipotle, McDonald’s unveiled its new tagline, “Lovin’ Beats Hatin’,” which officials say aims to spread love amidst hate for the brand on the internet. What do you think?

“McDonald’s is smart to go on the internet and tell people they’re wrong.”

Thomas McGuire • Systems Analyst


“They really nailed the millennial voice.”

Penny Nichols • Home Decor Reseller

“I’ve been saying for years that people who don’t eat at McDonald’s have bitter hate in their hearts.”

Dean Brendel • Coaster Stacker