In spite of carmakers’ efforts to lure younger buyers by advertising in video games and conducting social media campaigns, data show that 18- to 34-year-olds are buying cars at a much lower rate than previous generations. What do you think?


“Once you experience the thrill of renting a car, nothing else compares.”

Harold Marrow • Baker

“They’re probably just waiting to see which car the Lumineers endorse.”

Lee McDuffee • Polygraph Examiner

“But how else will these feisty youngsters have their hot rod races?”

Kimberly Hazard • Bookbinder