MillerCoors Quietly Kills Zima

MillerCoors LLC has discontinued its clear malt beverage Zima, saying that the last of the existing inventory would be in stores until December. What do you think?


"But, I won a lifetime supply of Zima on Singled Out! What about me?"

Alex Rutherford • Restaurateur

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"This is a day I've been dreading—the death of the clear-product trend. Yes, we believed in transparent things back in the '90s. Deodorant, liquid soap, why even Pepsi for a spell. It was fresh, new. I don't expect you youngsters to understand."

Betsy Toomey • Cashier

"What better way to bid Zima farewell than with a tall, refreshing glass of…. Yech! What the hell do they put in this stuff?!"

William Sprerino • Dental Hygenist

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