Mortgage Market Collapse Threatens Nation's Banner Ad Industry

Illustration for article titled Mortgage Market Collapse Threatens Nations Banner Ad Industry

NEW YORK—With the mortgage market reeling from massive loan defaults, analysts are now predicting disaster for the banner ad industry.

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"Those eye-catching dancing motions on our nation's web pages are in dire jeopardy," said editor Brian Weingrad of the industry trade publication Banner AdWeek on Monday. "The reassuring sight of a smiling African-American woman jumping up and down and screaming with excitement could soon be a thing of the past."

The collapse is considered the worst crisis in online business since the Great Flash Animation Shortage of 2003 nearly wiped out that year's pop-up crop.

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