In an attempt to rebound from the public relations disaster of the company's poorly-rolled-out price increases, Netflix announced that its newly separate DVD service would be rebranded Qwikster. What do you think?
"I can't explain it, but somehow this pointless name change has made me forget all about them doubling my subscription costs."
Bonnie Wharton • Systems Analyst
"Why Qwikster? Why not Streamster, or Bustaview? At least those names make sense."
Tom Broadhurst • Battery Loader
"No! Don't fall for it! Qwikster is really Netflix, you guys!"
Chad Northcliffe • Reverser