Pizza Hut ‘Subconscious’ Menu Aims To Read Diners’ Minds, Guess Toppings

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Pizza Hut is developing a “subconscious” pizza menu based on eye-tracking technology that works by showing diners a selection of toppings, measuring how much time their eyes linger on specific ingredients, and then generating a pizza the person can either accept or change. What do you think?

“I knew there would come a time when Pizza Hut would know me better than I know myself.”

Devin Karp • Hand Stamper

“I don’t know about this. My subconscious has never been very good at pairing flavors.”

Eloise Jergens • Classroom Assistant


“I hope my eyes look at the pepperoni. That’s my favorite.”

Brian Kraft • Personal Driver