In honor of Prince, the Pantone Color Institute has announced a new shade of purple named Love Symbol #2, after the late musician’s logo. What do you think?


“New colors? These motherfuckers have been holding out on us.”

David Krol • Retired Lapidary

“Prince would be honored to have such a large corporation go through all that trouble just to profit off his death.”

Brandon Latimer • Cornice Designer

“So then what’s taking the National Weather Service so long to come up with a new, commemorative type of rain?”

Katie Gulya • Marketer’s Apprentice