BREMERTON, WA—Lakeside Elementary first-grader Max Carr, son of Boeing CEO Robert Carr, used a small portion of his $100 weekly allowance Monday to buy himself a sheet of the gold stars used to reward academic achievement. "I don't get why all the kids work so hard to get good grades just for a sticker," Carr said. "I only got a C-minus on my phonics homework, but Mommy took me to the mall, and now I have 10 gold stars—more than anybody in the whole class." Carr said his "dumb classmates have no idea" that students can simply purchase a sheet of "Great Job!" Mickey Mouse stickers at a store.