NEW YORK—Sabra Hummus blasted rival Cedar's Hummus Monday for lacking the ability, competence, and texture that Americans deserve from their hummus. "People of this country don't want some flash-in-the-pan hummus," said Sabra chairman Yehuda Pearl, adding that Sabra's strong coalition of mashed up chickpeas, sesame tahini, lemon juice, and garlic is virtually unbeatable. "When it's 3 a.m., which hummus do Americans trust for their pita chip–dipping? Some new hummus that makes a lot of promises about taste, or a hummus with over 20 years experience serving the American people?" Critics of both brands say that Sabra and Cedar's are essentially the same, offering citizens no difference in flavor, protein content, and quality.
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