In honor of the firefighting mascot’s 70th anniversary this week, advertisers gave Smokey the Bear a makeover to appeal to the millennial generation, which included giving him Facebook, Twitter, and Instagram accounts. What do you think?


“He looks great, but to be honest, I’m still going to burn stuff.”

Jennifer Naiman • Gift Wrapping Associate

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“I’m glad they recognize that millennials’ approach to not setting forest fires is totally different from their parents’ generation.”

Marcus DeWitt • Unemployed

“That’s a good start, but if Smokey really wants to stop me from starting fires, he’s going to need to follow me back.”

Cameron Bryant • Beach Patroller