A new study by advertising research firm Communicus found that 4 in 5 commercials that air during the Super Bowl don't increase sales of the product, an outcome researchers attribute in part to advertisers focusing more on telling a story than promoting a brand. What do you think?

“Thank goodness all other television ads are still super effective.”

Jodie Campbell • SAT Proctor

"I know, it's like what is this guy driving a Mercedes with Kate Upton trying to even say?"

Richard Schlegel • Hot Press Operator

“Since when did commercials become all about selling things?”

Alex Candelaria • Claims Adjuster