CARROLLTON, TX—Looking to infuse its menu with “a little kick,” T.G.I. Friday’s this week introduced its new Jeff Daniels Barbecue Sauce, a “smoky-sweet glaze” that will serve as the cornerstone for a variety of new entrées inspired by the Golden Globe–nominated actor. “By partnering with Jeff Daniels, we’re bringing together our craveable dishes of steaks, ribs, and burgers with a name synonymous with hot and tangy flavors,” T.G.I. Friday’s vice president of marketing Marissa Langford said in a press release, adding that patrons can choose from a selection of sauces including Jeff Daniels Original, Jeff Daniels Mesquite Marinade, and Sweet Baby Jeff’s Vintage Smokehouse BBQ Sauce. “In celebration of our Jeffed-up new menu, we’re offering our Sizzlin’ Jeff Daniels Sirloin Steak—a 10-ounce fire-grilled Black Angus strip basted with Jeff Daniels Honey Chipotle Sauce and served with a side of crispy jalapeños—for only $10.99. Believe me: Our signature Friday’s recipes seasoned with pure Jeff Daniels is a combination your mouth won’t want to miss.” When reached for comment, Daniels replied that he is “looking forward to sharing [his] passion for barbecue sauce with T.G.I. Friday’s diners everywhere."
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