New, More Realistic ‘NFL Play 60’ Campaign Encourages Kids To Be Active For 60 Seconds A Week

NEW YORK—Admitting that the previous incarnation of its program may have set unrealistically high expectations for the nation’s youth, the NFL unveiled Thursday its newly downscaled “Play 60” campaign, in which the league is encouraging children to be physically active for 60 seconds per week. “In hindsight, hoping…